The GO-JEK Essential Reading List

The ideas that shape how we think about building beautiful things.

GO-JEK Headquarters, Jakarta

Note: We’ll update this list from time to time as our collective opinions change.


  • How to Ask Questions the Smart Way, Eric S. Raymond
  • The Curse of the Gifted Programmer, Eric S. Raymond to Torvalds, 2000
  • On Bike Shedding, Poul Hennink-Kamp, FreeBSD list, 1999
  • No Silver Bullet, Fred Brooks (paper)
  • How to become a Hacker, Eric S. Raymond
  • Inspired, Marty Cagan
  • Zero to One, Peter Thiel, Blake Masters
  • The Hard thing about Hard Things, Ben Horowitz
  • Don’t Make Me Think, Steve Krug
  • The Elements of Style, Strunk and White
  • The Mythical Man Month, Fred Brooks
  • The Four Steps to Epiphany, Steve Blank
  • The Lean Startup, Eric Ries
  • The Goal, Eliyahu Goldratt
  • Lean Software Development, Mary Poppendieck and Tom Poppendieck
  • The Principles of Product Development Flow, Donald G. Reinertsen
  • Extreme Programming Explained: Embrace Change, Kent Beck


  • 100 Things Every Designer Needs to Know About People, Susan Weinschenk
  • About Face: The Essentials of Interaction Design, Alan Cooper, Robert Reimann, David Cronin, Christopher Noessel


Extended Canon:

  • Indonesia, Etc.: Exploring the Improbable Nation, Elizabeth Pisani
  • Zen and the Art of Motorcycle Maintenance, Robert M. Pirsig
  • The Black Swan: The Impact of the Highly Improbable, Nassim N. Taleb